December 27, 2022

8 Key CRM Benefits for Small Businesses

Reading time about 6 min

Considering customer relationship management (CRM) software to drive more sales? In this article, discover the top CRM benefits and how CRM systems can help your business.

Customer relationship management (CRM) is a vital framework for growing a company. Use a CRM tool to increase sales, communicate with customers, and improve productivity. 📈

Ready to learn more? We’ve put together a list of the key benefits of CRM software for small businesses.

What Is a CRM?

A CRM is a system businesses use to manage customer relationships. CRM software serves as both a centralized database and productivity tool. CRM solutions track customer interactions and streamline business processes.

CRM sales management tools help businesses with lead generation and deal tracking. Many CRM solutions let you generate sales reports and coordinate between sales reps. Some CRM platforms can also support customer service and marketing teams. 

That’s because customer relationship management systems store detailed customer information. Use it to analyze the customer journey and run targeted marketing campaigns.

Further reading: 8 Best CRM Software Examples for Small Business

What Are the Main CRM Benefits for Small Businesses?

Customer relationship management (CRM) solutions are becoming more important for sales teams. With a CRM in your toolbox, you can grow your company faster and more efficiently.

Interested in learning how CRM fits your business needs? Here are the key benefits of CRM software and how it can help your small business. 

1. Increase sales

The first CRM benefit is that it streamlines your sales process. In fact, CRM systems can increase revenue by as much as 29%. 💰

With CRM, it’s easy to update data and monitor leads as they move through the sales funnel. That way, your salesforce can spend time closing deals.

Track important metrics and keep sales from slipping through the cracks. Visualization of the sales pipeline also helps you identify easy wins. From there, make the most out of every sales opportunity.

2. Boost productivity

CRM software simplifies how you track contact information and sales processes. Keep all important sales data in one centralized hub. That way, your team members spend less time updating spreadsheets.

CRM tools also let you set up automation. Automate repetitive workflows, such as sending follow-up emails or scheduling client meetings. With CRM, you’re free to focus on higher-value tasks.

3. Manage sales workflows

CRM tools make it easy to manage your salespeople’s workflows and assign tasks to different team members. You’ll also be able to keep tabs on each member’s workload.

This simplifies internal processes. It also keeps everyone on track to meet their goals.

4. Streamline teamwork

Another CRM benefit is the ability to store all contact information in one place. CRM tools centralize the data related to sales and customer interactions. That makes it easier to coordinate workflows within sales teams and across departments. 🤝

Use CRM to share customer information between sales, marketing, and customer service teams. This can help streamline your communication and business processes.

5. Improve targeting and segmentation

Yet another CRM benefit worth mentioning is the ability to segment your customers. Target them based on demographics, preferences, behavior, and more. 🎯

CRM tools let you segment customers and leads easily. Manage interactions across different channels like email marketing and social media. No matter your message, customer relationship management systems offer seamless communication.

Brevo (formerly Sendinblue) is an all-in-one marketing platform, offering a Sales CRM, email marketing tools, and more.

6. Make smarter business decisions

CRM apps let you analyze information and make smarter business decisions. Use CRM tools to analyze customer data and draw insights about customer behavior. 

The benefits of CRM analytics go beyond reports. With CRM, track your sales performance and improve your business strategy.

CRM software can also help with sales forecasting. This will give you a clearer picture of your expected revenue so you can plan accordingly.

Related: Top 7 Sales Forecasting Tools for SMBs in 2023

7. Provide better customer experience

42% of customer service reps can’t resolve issues because the data is stored in different places. CRM solutions can help improve the customer experience by recording past interactions with customers and leads in a central database.

 CRM gives customer support teams real-time access to each client’s purchase history and past complaints. 

This will help them better understand customer needs and align their customer service efforts

With CRM, you can provide better support to your clients. Customer satisfaction will go up as a result.

8. Boost customer retention

The better you can support your clients, the higher customer loyalty you’ll enjoy. CRM tools improve customer retention.

They can also help you identify upsell and cross-sell opportunities. That way, you’ll optimize your existing customer relationships over the sales cycle.

Further reading: CRM vs Marketing Automation: Differences & How to Combine Them in Your Strategy

Discover the Top CRM Benefits With Brevo

From supporting teams to creating loyal customers, the benefits of CRM solutions are undeniable. Sign up for a CRM tool and boost your business’ bottom line. 📈

Still looking for the right CRM for your small business? Try Brevo (formerly Sendinblue)’s Sales Platform and get started with customer relationship management.

Use it to track your sales pipeline and manage your salespeople’s workflows. Personalize the deal pipeline according to your business needs. The interface is easy to use, even for CRM beginners.

Brevo is more than a free CRM solution. Use it to manage sales processes and marketing automation in one place. With our all-in-one platform, design beautiful email marketing campaigns and book client meetings.

Get all Sales CRM features at no additional cost.

Get started with Brevo Sales CRM

Sign up for free to get unlimited contacts, deal pipeline management, meeting scheduling, and core email marketing features.

Open my free Brevo account now >>

Ready to find your marketing zen?

Take the stress out of your work day with a solution that’s built for you!

Get started free