Comparing Klaviyo vs. Brevo

Better than Klaviyo pricing for ecommerce marketing and SMB needs.

Email marketing and CRM stats dashboard overview with Brevo.

Brevo vs. Klaviyo pricing: A cheaper alternative for growing businesses

Klaviyo’s pricing is based on the number of contacts stored. Only 250 contacts and 500 email sent are for free. The next pricing tier is up to 500 contacts for $20!

So, if you’re a small business looking to grow, be ready for your monthly bill to go up fast.

With Brevo, you pay by the number of emails you want to send each month, with unlimited contact storage at no extra cost. The free plan’s very generous, too: 300 emails daily (that’s 9,000/month) and unlimited contacts.

You also get to choose between different plans to fit your needs. The Starter plan, starting at just $25 a month for 20,000 emails, gives you all the essential tools for email marketing. And when you’re ready for more advanced features, the Business plan stays budget-friendly with a starting price of $65 per month.

Meanwhile, all Klaviyo’s pricing plans include all its features. This means you risk paying a premium for tools you’re not using. For example, an account with 3,000 email contacts will set you back $80 a month and there’s still a sending limit.

Send one email/month to: Brevo Klaviyo
250 contacts Free Free
3,000 contacts Free $80
5,000 contacts Free $110
10,000 contacts $25  $175
20,000 contacts $25 $400
60,000 contacts  $49 $930
Based on Klaviyo pricing on 07/18/22.

Brevo for email marketing: Get powerful features without the Klaviyo price tag

Both Brevo and Klaviyo are powerful email marketing platforms that’ll keep your customers engaged and get you more sales.

Drag and drop functionality and ready-to-use, responsive templates make designing your emails a breeze. You can then personalize content to each of your contacts and run A/B tests to get your message spot on. Marketing automation and segmentation features let you target customers with the right email at the right moment, based on what you know about them and how they interact with your business.

Bear in mind, however, that depending on the size of your email list, these features can come at a hefty price tag with Klaviyo. Even support is not free on there, free users only have 60 days of email support when they join. Brevo offers an alternative solution for your email marketing, with similar functionality at a fraction of the cost and always free email support for everyone.

Available features Brevo Klaviyo
Drag and drop editor
Templates gallery
Email client testing
Email personalization and dynamic content
A/B testing
Send time optimization for individual contacts
Custom signup forms with drag and drop builder
Advanced segmentation
(behavioral and contact attributes)
Triggered autoresponders
(for signups, purchases, email and website activity, etc.)


Try Brevo today.

Get started with the Brevo Free plan and send up to 300 emails/day to unlimited contacts.

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Comparing ecommerce features: Boost online sales with Brevo's CRM suite

With Brevo and Klaviyo you’ll find all the essential functionality for growing your ecommerce store, including:

Integrations: Connect with major ecommerce platforms to automatically sync your customer data for more personalized campaigns.

SMS & WhatsApp marketing: Get customers’ attention for urgent messages, such as time-sensitive promotions or order updates. 

Automation: Easily set up automated campaigns using pre-built workflows for common scenarios, including welcoming new subscribers and chasing abandoned carts. Or craft your own customer journeys from scratch, with the option to add conditions that determine the path each contact should take.

Website tracking: Better target your email campaigns by knowing what each customer is doing on your online store, like products they’ve browsed or bought.    

On top of this, Brevo offers extra multichannel features not available with Klaviyo, giving you even more opportunities to engage with customers: live chat, push notifications, WhatsApp campaigns, landing page builder.

Available features Brevo Klaviyo
SMS marketing
Live chat
Push notifications
Transactional email and SMS
(e.g. order and shipping messages)
Abandoned cart reminders
Other pre-built automation scenarios
(e.g. welcome, birthday, purchase)
Custom workflows
(including if/then/else conditions)
Website behavior tracking
Customer profiles and history
Campaign conversion tracking
Landing page builder
WhatsApp Campaigns
Shopify integration
WooCommerce integration
BigCommerce integration
Magento integration
PrestaShop integration
Shopware integration

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They explain it best

All in one marketing

"Brevo is an incredible toolbox to perform marketing or improve your ecommerce. I like it because it gives you the possibility of marketing through different ways such as email marketing, SMS marketing, social networks, etc.

Integration of the different ecommerce platforms for creating web pages such as WordPress, PrestaShop, WooCommerce, among others, is very nice and intuitive [...]"

Daniel U.

Easy to use even for non-technical email marketers

"I like how Brevo has a simple, easy-to-use, and intuitive interface. Even if I’m not a seasoned email marketer, I was able to navigate through Brevo with ease, and deliver the campaigns.

The deliverability was really good too. […] Brevo has improved our conversion rate for our ecommerce."

Czarina C.

Accessible and effective

"The follow-up is great; you feel supported from day one. The prices are affordable and the service couldn't be better. The human factor is clearly present in their follow-up, and the customer service is fast and very efficient. I'm so glad I found it."

Internal consultant

Ready to grow with Brevo?

Get started with Brevo's Free plan and send up to 300 emails/day with unlimited contact storage.

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