Comparing Brevo vs. ConvertKit

Get advanced email marketing features at better pricing than ConvertKit.

Brevo (formerly Sendinblue) vs. ConvertKit pricing

ConvertKit pricing is based on the number of email subscribers stored. If you’re a blogger or small business with a rapidly growing email list, expect your email bill to increase significantly over time.

Brevo (formerly Sendinblue) pricing is based on the number of emails sent. You can store an unlimited number of subscribers — even on the free plan — without paying extra.

Both solutions have a similar starting price but as you can see below, ConvertKit plans quickly become a lot more expensive than Brevo as your subscriber base grows.

And keep in mind that ConvertKit charges a transaction fee of 3.5%+30c on each sale you make and on every pricing tier! So on top of the ConvertKit pricing you choose to go with, you’d be paying more and more as your business grows.

It’s also worth noting that ConvertKit doesn’t let you send transactional emails like password resets and order updates. For this you’ll need to pay for an extra service. Brevo, on the other hand, is a complete CRM suite, including full email marketing capabilities enabling both marketing and transactional emails in one place.

Send a monthly newsletter to: Brevo ConvertKit
1,000 subscribers $25 $29
3,000 subscribers $25 $49
5,000 subscribers $25 $79
10,000 subscribers $25 $119
25,000 subscribers $25 $199
45,000 subscribers $35 $319
Transaction fees no fee 3.5%+30c
Based on pricing on 10/18/22.


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Comparing free plans

ConvertKit’s free plan lets you store and send email campaigns to up to 1,000 subscribers. On this plan, the ConvertKit features are limited: no access to automation tools, just 1 user, only community support. Customer service is only available on the paid plans! You can’t use integrations like ecommerce plugins either, which is possible on the Brevo (formerly Sendinblue) Free plan.

Brevo’s free plan lets you send 300 emails per day, store unlimited email subscribers, and set marketing automation workflows for up to 2,000 contacts.

Free features  Brevo  ConvertKit
Subscribers Unlimited <1000
Automations For 2,000 subscribers
Customer support


Email design and testing features

ConvertKit specializes in plain-text emails so their editor isn’t ideal if you’re looking to design anything beyond a standard email layout. And if you don’t want to start from scratch, there are only three basic email templates to choose from.

You can add custom HTML blocks within ConvertKit’s plain-text email editor or code your own in their HTML editor if you can. If coding is your thing, Brevo’s HTML editor lets you view and edit the source code of your email so you can customize it any way you want.

Brevo comes complete with all the features you need to create visually stunning emails. You get three different email builders: drag and drop, plain text, and HTML. Designing an email with Brevo is easy and intuitive.

Email design and testing Brevo  ConvertKit
Drag and drop editor
Plain text editor
HTML editor
Responsive email templates 40+ 3
Email preview for mobile devices
Email client testing
A/B testing for email content Subject line only


Brevo vs. ConvertKit automation

Brevo (formerly Sendinblue) and ConvertKit both have robust email automation capabilities with easy-to-use workflow editors. You can set up autoresponders (e.g. welcome email series) or complex if/then/else email sequences with either platform.

However, Brevo offers more options for workflow triggers such as page visits on your website. You can even set up automated lead scoring to monitor interest and send messages at the optimal time for conversion. As a full CRM suite, Brevo also lets you integrate SMS messages into your automations.

All Brevo’s marketing automation features are available on the Free plan for up to 2000 contacts. Or upgrade to the Business plan to get unlimited automation for $65/month.

Automation features Brevo ConvertKit
Autoresponders (e.g. welcome emails)
Complex automation workflows (if/then/else)
Workflow editor
RSS to email
Automated lead scoring
Abandoned cart emails only via certain plugins
Email link triggers
Page visit triggers
SMS automation

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Contact management and list building

Both Brevo (formerly Sendinblue) and ConvertKit offer unlimited customizable signup forms. You can also use custom fields to collect specific data for more personalized emails.

With ConvertKit you only have one subscriber list, which you can segment using tags. Brevo lets you create multiple lists, which for some businesses is an easier way to organize contacts.

With Brevo multi-list subscription forms help you stay GDPR compliant by grouping subscribers according to consent for different newsletters and promotions. This makes sure they’ll only receive what they signed up for. You can also create separate forms for subscribers to update their communication preferences.

List building features  Brevo   ConvertKit 
Free unlimited subscribers
Unlimited signup forms
Signup form editor
Create form-specific opt-in incentives
Multi-list subscription forms
Update preferences forms
Advanced segmentation

Email reporting and analytics

ConvertKit offers basic reports with email open and click rates, and the number of unsubscribes and clicks. However, there’s no data for bounce rates and conversions, or insights based on geolocation, device, and domain.

If you love to deep-dive into data, Brevo is the tool for you. Our detailed reporting suite has all of the above plus extras like the average time to open/click, number of complaints, and more.

Reporting features  Brevo    ConvertKit 
Opens and clicks by location and over time
Device and domain stats
Heat map for email clicks
Conversion tracking

Get more with Brevo for less than ConvertKit pricing

ConvertKit is focused on email marketing for content creators (bloggers, influencers, podcasters). Meanwhile, Brevo (formerly Sendinblue) is a full CRM suite with multichannel tools suitable for SaaS, SMBs, ecommerce, entrepreneurs, consultants, selling digital products, and creators alike.

Make your life easier by centralizing your marketing efforts in one place. You’ll save time not switching between tools and reduce the cost of your marketing tech stack.

Available features Brevo ConvertKit
Landing page builder
Sales CRM Third-party add-on
Facebook ads Third-party add-on
Live chat
SMS marketing
WhatsApp marketing
Push notifications
Appointment scheduling

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They explain it best

Fantastic service at a very good price

"At first, I was using Constant Contact to send my press releases, but it cost me 5 times more than what Brevo charges me. Now I can send my press releases in a clean, professional manner to radio hosts and producers, as well as news stations and interviewers. The ones who don't want to receive my releases can just unsubscribe, which over time keeps my contact list up to date."

Read DeAnne H.'s full review

The best newsletter mailing software out there

"My recommendation: Quit using Constant Contact and MailChimp now, and try Brevo. You'll save money. Brevo helped us build a substantial database of customer contacts without costing us hundreds of dollars every month."

Read Marv P.'s full review

A complete email marketing solution

"Brevo has really great features and keeps every one of its promises. Personally, the software has helped me send out large email campaigns that are different from the usual business emails. When I send offers to my customer database, I know that my message will go straight to my customers' inboxes, not their spam. I can analyze the links my customers click on to find out which emails have the best conversion rates."

Read Luis G.'s full review

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